I moved out of Brick a few months ago, so when I was driving around town the other day, I was surprised to notice the Entenmann's Outlet at the intersection of Route 88 and Princeton Avenue was empty.


The store's Facebook page had a number of comments from upset customers, hopeful that the store was just undergoing remodeling, then angry that the company decided to close what was a very popular location.

You can obviously still buy Entenmann's goods at WalMart or Shoprite or whatever grocery store you prefer, but the Outlet was a go-to for me whenever there was a party, because it was quick and cheap. Baby Varacchi was a big fan of the muffin packs, and the cost was way better than anything at the bigger stores.

According to the APP, the nearest Outlet location is now in Edison.

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