Businesses in Asbury Park who have been struggling during the Covid-19 Coronavirus Pandemic and ensuing state restrictions by Governor Phil Murphy could soon be getting some financial relief courtesy of a partnership between iStar and Monmouth County State Senator Vin Gopal.

iStar and Senator Gopal issued a joint statement on Tuesday announcing they are working together to help support the Asbury Park business community with micro-grants.

“Asbury Park’s small businesses help to make the City a vibrant and special community, and they need assistance in weathering the challenges caused by the COVID-19 crisis,” iStar Senior Vice President of Land Brian Cheripka said. “This program will provide direct financial support to assist local businesses as they work to cover some of their expenses throughout the reopening process. Whether it’s their support of AP Dinner Table or this new micro-grant business program, we are equally honored to work with organizations like the Vin Gopal Civic Association because of their commitment to community centered engagement."

iStar will be providing $10,000 which is being matched by the Vin Gopal Civic Association for a total of $20,000.

Asbury Park small business owners and independent contractors can then apply for a either a $500 or $1,000 grant through the Asbury Park Chamber of Commerce.

Grant applications are available at

“Our small businesses are the backbone of our regional and state economy,” Senator Gopal said. “Asbury Park has an incredible group of local businesses and independent contractors who are dedicated to reopening and moving forward. These grants will provide short-term relief to help them meet their financial challenges. However, sustained economic growth will only come from Asbury Park and all of New Jersey getting out and supporting our business community.”

“We are fortunate that Asbury Park is filled with community minded leaders like Senator Gopal and iStar who are always willing to step-up and offer help in difficult times,” Asbury Park Chamber of Commerce Executive Director Sylvia Sylvia-Cioffi said. “This micro-grant program is just what some of our smaller businesses need to address their immediate financial obligations.”


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