Well, this is one way to get noticed.

According to guyspeed.com:

David Goldberg, of Union Hardware, in Bethesda, Md., has come up with a brand new way to clear snow. He sits on a motorized toilet with a snow plow on it. Goldberg has even gone so far as to name his contraption, christening it “Loo-cy.”

Why a toilet?

At buzzfeed.com, they report that Goldberg said he decided to attach a plow to a motorized toilet that he had built in the summer for a parade.

I'm still trying to figure out what kind of parade needs a motorized toilet float.

Let me know if you come up with any answers. :-D