After nearly a decade of using only Pepsi products on its campus, Rutgers has crossed over in favor of Coca-Cola products for the fall.

Big deal, right?

Well in the soft drink world, it is a big deal.  A huge one in fact.

According to,

Beverage contracts are a major boon for colleges and universities who agree to sell products made by one company in exchange for millions in revenue. Rutgers first agreed to a 10-year, $10 million contract with Coke in 1994 before switching to Pepsi when it offered a decade-long, $17 million deal in 2005.

Rutgers began the switch-over on July 1st.


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