Rich's Ice Cream

Rich's Ice Cream has been serving the Jersey Shore since 1955. Now they're bringing their 4th location to Surf City on LBI. Details inside.

A Jersey Shore ice cream shop is going viral for its St. Patrick’s Day Choco Taco. Rich’s Original Ice Cream in Forked River created a festive twist on the classic treat that has locals rushing to try it.

Recently while I was traveling along Route 72 in Manahawkin, I spotted a new project being built and before I had to ask “hmmm what is this?” the question was kindly answered for us, right?

It's always sweet when a locally grown business does well. In this case, it is a sweet business...literally. One of the Jersey Shore's top-rated ice cream shops is expanding from 2 to 3 locations. Here's the SCOOP.

If you live in Lacey Township and there have been times that you were in the mood for Rich's Ice Cream in Toms River but you just weren't in the mood to take the 25-minute drive north on the Parkway, you are going to be happy about this. Rich's Ice Cream is opening up a brand new store in Forked River!

If there's one thing that we know here in Ocean County, it's that locally made food is always better. From pizza to sweet treats, chains are fine, but homemade rules. And one Toms River institution for generations is ready to serve another generation of Ocean County families this spring with a new location.

One of the things that makes the Jersey shore extra special is the amount of small businesses that make up our neighborhoods. Sure it's nice to have the mega corporations around, but it's the boutiques, restaurants, and local shops that make up the true essence of the Jersey Shore.