When it comes to the fight against breast cancer, not all pinks are equal. As we become more aware of the “pinkwashing” of America, we know that buying something in a shade of pink isn't necessarily doing anything to help the fight against breast cancer -- and some products can actually hinder it. That's why, as we spend our October supporting Breast Cancer Awareness Month, getting the word out and doing our individual best to fund the cause as we see fit, we need to make sure we're supporting the fight well. (And of course, looking good while doing it -- that's also nice.)
Mammography is widely recognized as the “gold standard” in detecting breast cancer. Additionally, today’s mammograms expose the breast to much less radiation compared with those in the past and are more accurate. It’s recommended that women begin an annual mammogram at age 40. There are different types of mammograms.