Divorce Attorney Marketing: 17 Divorce Lawyer Marketing Ideas
With Q1 of the new year in full swing, now is the perfect time to try some new divorce attorney marketing strategies for your law firm. If you’ve been wondering how to get more divorce attorney leads, we’ve got a ton of things you can try—and it all begins with your divorce attorney website design.
It’s important to try a variety of things when it comes to divorce lawyer marketing. Why? Because every divorce lawyer needs divorce lawyer leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new divorce attorney leads, it becomes impossible to grow your legal practice.
But, if you create a system that attracts new clients and delivers new divorce attorney leads to your practice like clockwork, that’s a recipe for:
- More profitable cases for you and your team
- Increased visibility in the public sector
- A dependable way to grow legal practice
We know why divorce attorneys need to generate divorce attorney leads, but how can you do it affordably and efficiently? The answer is: good divorce lawyer marketing with good divorce lawyer web design. If you’ve ever wondered how to get more divorce attorney leads, follow the steps below—and consider working with a divorce lawyer marketing agency to grow your law firm!
1. Get More Divorce Attorney Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your practice is to create one. A website acts as your practice’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your legal practice
- Read about the attorney services you provide
- See your service area
- Get in touch with you about legal needs
- Become a quality divorce attorney lead for your practice
Without a divorce attorney website and professional divorce attorney website design, how are your potential clients going to find your practice on Google? How will they know where to contact you? They won’t.
Without a website, your practice might as well not exist at all. A divorce lawyer marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top divorce lawyer marketing ideas that’s been proven time and again to generate quality divorce attorney leads and grow your legal practice. So, if you’ve been wondering how to get more divorce attorney leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in divorce attorney leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local divorce attorneys.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a transaction.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality divorce attorney leads. Divorce lawyer marketing companies can also set you up with a professional divorce lawyer web design and share other divorce lawyer marketing ideas.
3. Always Use Local SEO to Generate Divorce Attorney Leads
Divorce attorney search engine optimization (SEO for divorce lawyers) is still king in the divorce lawyer digital marketing space, which is why divorce lawyer SEO is so popular. Divorce attorney SEO is what moves your practice to the top of page 1 on Google and keeps it there. If your campaign is robust enough, divorce lawyer SEO alone can generate the majority of your divorce attorney leads (but we still recommend reading the rest of these divorce lawyer advertising ideas)!
A good first step is setting up your Google My Practice account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a divorce attorney marketing agency and let an expert in SEO for divorce lawyers get you up and running.
4. Use Google’s Local Service Ads to Get More Divorce Lawyer Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These divorce lawyer ads get about 13.8% of clicks—that means if 50 people in your area search for divorce attorneys, at least 7 of them will click one of those divorce lawyer ads and turn into a divorce attorney lead.
How much more money would you make per month with 7 new clients? For an extra boost, consider investing in divorce lawyer digital marketing, then use divorce lawyer SEO and a professional divorce attorney website design to hook your potential clients.
5. Get More Divorce Attorney Leads Through Facebook + Instagram
Still wondering how to get more divorce attorney leads? Divorce attorney advertising on Facebook and Instagram can be a cost-effective method for divorce lawyer marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying divorce lawyer ads to this audience has the added benefit of creating and boosting awareness of your practice. If people see your logo and your divorce lawyer ads all over the place, they’re more likely to remember you when they need a divorce attorney in the future. If you’ve been wanting to try divorce lawyer advertising on social media, this is definitely one of the top ideas worth trying.
Paired with divorce lawyer SEO and professional divorce attorney website design, this is a powerful way to grow your legal practice. A divorce attorney marketing agency can get you set up.
6. Ad Retargeting Is a Fresh Divorce Attorney Marketing Strategy
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your practice.
Retargeting is a great way to keep your legal practice and website in front of potential clients who have already shown interest by visiting your website. This is one divorce attorney marketing strategy well worth trying, especially if you’re already getting good traffic to your divorce attorney website. Throw in some SEO for divorce lawyers for an extra visibility boost!
7. Create a Divorce Attorney Facebook Group
Having a dedicated Facebook practice page for your law firm is a must, but creating a group page for your practice is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into divorce attorney leads and help grow your practice.
8. Content Marketing = Divorce Attorney Advertising
Creating content for your ideal clients is a great way to get more divorce attorney leads. Consider writing blog posts and articles that you can post on your divorce attorney website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Annulment vs. Divorce
- How Is Alimony Decided?
- What Happens During a Divorce Trial?>
As you write these articles, plug your legal services. Suggest that readers go to a divorce attorney they can trust and—if you’re affiliated with any other legal services—talk them up!
9. Email Marketing = Divorce Attorney Advertising, Too!
Email marketing is one of the oldest forms of divorce lawyer advertising, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your law firm, you’ll make (on average) a $40 return on your investment.
Because most divorce practices overlook the benefits of email marketing, it’s a great lead generation option for your law firm. For instance, practices that stay in touch with their ideal clients via email generate 50% more sales-ready divorce lawyer leads and spend 33% less money on making sales.
10. Create Helpful YouTube Videos About Divorce Legal Services
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful divorce-related videos. The videos can document your day-to-day activities, walk through various legal scenarios or provide a platform for testimonials. These videos will build your credibility as a divorce attorney and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your divorce attorney website so they can learn more.
11. Get Divorce Lawyer Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local lawyers and law firms. In particular, try to connect with complementary legal service providers—they’re likely to send more divorce attorney leads your way!
12. Reputation Management Affects Your Divorce Law Firm
Did you know 85% of people search online to find local divorce attorneys? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your terms fair? Did you deliver on your promises?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your legal services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your law firm name and phone number.
Online, list your legal practice on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more divorce lawyer leads.
13. Make Your Divorce Attorney Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your divorce lawyer ads need a unique selling point. That could be your level of service, your experience in the industry, your competitive rates, your reputation, your staff, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your divorce lawyer ads!
If you’re not sure where to start, take a look at how your competitors are generating divorce attorney leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Years of experience
- Specialized services
- Level of service
Can you think of something else that’s unique to your practice? Maybe your origin story or how you got started? Use it in your divorce lawyer ads!
14. Send Out Direct Mailers to Get More Divorce Attorney Leads
Here’s another divorce attorney marketing strategy that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for divorce attorney leads from other sources to determine if this is a viable solution for you.
15. Increase Referrals to Get More Divorce Attorney Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your legal practice, and give them a discount in return. Since people are far more likely to use a lawyer that a friend recommends to them, this is one divorce attorney marketing strategy you shouldn’t pass up.
16. Generate Positive PR For Your Firm
Establishing a relationship between your law firm and the community you serve is a critical component of any effective divorce lawyer marketing strategy. Whether it’s pro bono work, charitable giving or other philanthropic activities, this is a great way to establish a positive image for your future clients!
17. Don’t Pay for Divorce Lawyer Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your law firm, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your divorce attorney website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your legal practice is using divorce lawyer digital marketing. Combined, SEO for divorce lawyers and professional divorce attorney website design can increase your online visibility and win you more divorce attorney leads.
Sign Up With Townsquare Interactive to Maximize Your Divorce Attorney Marketing Budget
Website design isn’t the only element of an effective divorce attorney marketing campaign, but it is the most important. One of the best things you can do for your practice is to make sure your website has everything it needs to continuously generate divorce attorney leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for divorce attorneys and reputation monitoring, can strengthen your divorce lawyer marketing campaign and help you to generate more divorce lawyer leads.
The team at Townsquare Interactive specializes in creating divorce attorney marketing campaigns and divorce lawyer web designs that generate divorce lawyer leads across the country. All of our divorce attorney website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your divorce attorney marketing campaign to the next level.
Click the button below to learn more about personalized divorce attorney advertising strategies.