Black Sabbath guitarist Tony Iommi, together with Laney Amplifiers recently unveiled a new Iommi signature amplifier, the TI100. They have also released a two-minute overview of the TI100, which can be seen below.

Iommi’s affiliation with Laney dates back to the earliest days of Black Sabbath, with his preferred amplifier at the time being the L100BL. Iommi’s first signature amplifier with Laney, the GH100S / GH100TI, was launched approximately 20 years ago.

Asked for comment on his new amplifier, Iommi said, “Almost 40 years ago, I embarked on my musical journey with Laney. My first signature Laney amp, the GH100TI came out almost 20 years ago and served me faithfully on the biggest stages of the world with Black Sabbath as well as recently (with) Heaven & Hell.”

The legend goes on to explain that he’s always looking to get “more out of my tone, more flexibility, more dynamics and that’s where my ideas for the new TI100 came from. It took time and dedication to get it right and I’m happy to say I was involved in each step of the amp’s design, development and testing. The end result is a signature amp that I am extremely proud of and happy to stand in front of anywhere in the world. The TI100 represents everything I’ve ever wanted in an amp, it’s fabulous.”

Watch Tony Iommi’s New Amp in Action