With a dozen locations, Rook Coffee has become a favorite of many Jersey Shore residents (my wife included).

While my wife waits breathlessly for the grand opening of the Point Pleasant location, all of the current shops will be taking part in a huge charity event next week.

On Monday January 14th, 100% of the profits from every single thing you buy from any Rook Coffee location or RookCoffee.com will benefit three charities:

Rook locations will also be accepting donations, again 100% of which will go to those charities.

This is a pretty incredible gesture from the crew at Rook. Plenty of times you'll hear "a portion of the proceeds" or whatever, but for this company to say that 100% of what they make in a day will go to charity is amazing.

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