James Franco and Seth Rogan's new movie The Disaster Artist is about the story of the real-life director and star of The Room, Tommy Wiseau played by Franco.

For five years Tommy Wiseau rented a billboard for The Room with a phone number on it people could call if they wanted the movie screened. The phone number was his actual number so in true Franco and Rogan fashion, they rented a billboard replicating Wiseau's with Franco's number on it. Of course, people are jumping at the chance to call James Franco himself.

Most of the time it goes to voicemail but sometimes he answers and the strange hilarity continues.