"Got Milk" The long time slogan for the milk industry is going away! No more celebrities wearing milk mustaches

After 20 years, they feel it is time to change things up

Julia Kadison, CEO of MilkPEP, says the $50 million campaign aims to get the attention of consumers once again.

"The milk industry has had a tough bill over the last few years. Consumers seem to be forgetting about milk," She adds. "They needed to be educated or reminded of the nutritional value of milk."

The new slogan "Milk Life". Check out their new ad campaign

What do you think of "Milk Life"?