Dove Ad Insulting New Jersey is Dead
It’s not wise to insult New Jersey, because you know what happens to those without the proper respect for our state.
They have their ads cancelled.
What did you think I was gonna say?
Yo, you trying to pick a fight here?
According to latimes.com:
Dove is killing an advertising campaign for antiperspirant deodorant that refers to New Jersey as “the Armpit of America.”
The ad featured a woman in a white tank top showing off her armpit, with the message: “Dear New Jersey, when people call you ‘the Armpit of America,’ take it as a compliment. Sincerely, Dove.”
A statement from the company:
We did not wish to cause any misunderstanding and apologize for any offense.
Our intent with the ‘Dear New Jersey’ billboard, which was one of many ads for our campaign, was to call attention to the fact that armpits can and should be considered beautiful and ask women everywhere to accept this as something that is OK.”
Also, please don’t send Vinny to escort us to the marshes.
I am not stupid enough to leave my name here