‘Don’t Jerk & Drive’ Campaign is Over

The ad campaign in South Dakota called "Don't Jerk & Drive" has been pulled.

Pun intended (sorry).

According to nydailynews.com:

Over concerns of using such a blatant sexual innuendo, the South Dakota Office of Highway Safety shuttered its push aimed to stop people from jerking the steering wheel on icy roads. The campaign included cheeky mottos, such as, "Think before jerking. The wheel that is."

Trevor Jones, the secretary of the state Department of Public Safety said in a statement:

"This is an important safety message and I don't want this innuendo to distract from our goal to save lives on the road."

The $100,000 campaign was aimed at young men, as you might imagine, because they're believed to be the drivers most likely to jerk.

The wheel. :-D