Bob Marley and "corporate" don't usually seem to fit, but in this case....

Bob's image (both literally and figuratively) will be associated with the first global brand of ganja, mon.

On Tuesday, in an exclusive segment on NBC’s TODAY, the Marley family and a Seattle-based private equity firm announced the creation of Marley Natural, “a premium cannabis brand rooted in the life and legacy” of one of marijuana’s most devoted sons.

As reported at nbcnews.com:

The line will include pot-infused creams, accessories (like vaporizers in the style of e-cigarettes) and strains of “heirloom Jamaican cannabis,” inspired by the herb that Marley enjoyed in extravagant, finger-sized joints.

Marley of course didn't live to see pot legalized like he always wanted, but it finally happened, and I imagine him celebrating on The Other Side. :-D

If you understandably doubt Bob Marley, the humble Rastafarian, would support the blatant capitalism of Marley Natural, keep his wife Rita's words in mind:

“You can depend on Bob, too. He’s 100 percent behind what is happening. He’s happy because this is what we dreamed of,” she said, referring to a legal regulated market for marijuana.

“It was unruly for them to call it weed or drugs,” adding, “we saw it as a spiritual thing, given to us by God.”

“This is what the end of prohibition looks like,” said Brendan Kennedy, the CEO of Privateer Holdings, which owns Marley Natural and plans to run it out of a loft space on Manhattan’s Lower East Side. “Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it.”

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